Using the right social media dimensions is key for social media. Making a good first impression as a new business using social media could mean the difference between gaining or losing any potential leads for your business. As online browsing has advanced in time, our attention span has decreased meaning the visual representation of your brand is the first piece of content a visitor will view before deciding whether to stay and peruse the rest of your profile or to leave and browse elsewhere.


With this in mind, it’s important, if not essential, for your profile headers to be displayed correctly to effectively capture the visitors attention. Here is a list of the current social media header and profile photo dimensions for Facebook, Twitter, Instagram and LinkedIn to keep your graphics cropped and sized perfectly.



Profile Picture: 180 x 180

Image Guidelines

  • Displays at 170×170 pixels on your Page on computers, 128×128 pixels on smartphones and 36×36 pixels on most feature phones
  • Business Page images will be cropped to fit a square. Profile images will also be cropped to fit a circle in posts.

Cover Photo: 820 x 312

Image Guidelines

  • Displays at 820 x 312 pixels on desktop, 640 x 360 pixels on smartphones.
  • Anything less will be stretched.
  • Must be at least 400 x 150 pixels.
  • Loads fastest as sRGB JPG file that’s less than 100 KB.
  • Images with a logo or text might work best as a PNG file.



Profile Photo: 400 x 400

Image Guidelines

  • Square Image recommended 400 x 400 pixels.
  • Maximum file size 2 MB.
  • Image types include: JPG, GIF or PNG.

Header Photo: 1,500 x 500

Image Guidelines

  • Recommended 1,500 x 500 pixels.
  • Maximum file size of 5 MB.
  • Image types include: JPG, GIF or PNG.



Profile Image: 110 x 110

Image Guidelines

  • Appears as 110 x 110 pixels.
  • Make sure to maintain an aspect ratio of 1:1.
  • Image will be cropped to fit a circle.



Profile Image: 400 x 400

Image Guidelines

  • Minimum 200 x 200 pixels
  • Maximum file size 10MB.
  • Image types include L JPG, GIF or PNG.

Background Image: 1,536 x 768

Image Guidelines

  • Recommended 1584 x 396 pixels.
  • Maximum size of 4MB.
  • Image types include: JPG, PNG or GIF.